One of the major things that has shocked me is the way logo design seems to have split into two. You have traditional logo designers who brainstorm, sketch, illustrate and form logos not only to look nice but to fit certain restraints and needs of an overall brand and what are now commonly being know as web-logo designers who work straight from Illustrator (even sometimes photoshop) and will 'design' 5-10 logo design concepts withminimal sketch work and usually no restraints as to how the logo will be used and adapted for use in the future.
Alot of the changes in the industry are a direct result of the internet speeding up our world and people needing things faster than ever before usually meaning not as much work going into them.
Taylors Print as a company and our matching Logo Design UK Studio always be sure time and effort is spent on the logo's we design mainly because the brands have to remain timeless and look just as effective in 10 years as it does now.
Taylors Print & Graphic Design Blog
Taylors Print and Web 2.0 Design Styles
Traditional Logo Design vs Web Graphic Logo
Many of these articles and new are available on our Taylors Print & Graphic Design Blog